GRASSI PIETRE

GRASSI PIETRE is a Vicenza-based company specializing in the processing of Vicenza stone. As head of visual and strategic communications, I oversaw the brand's comprehensive image, starting with defining the corporate identity and designing the institutional company profile. During this phase, I developed a distinctive narrative and aesthetic that reflected the brand's values and vision. My work extended to the creation of marketing materials and packaging, combining creativity and functionality. I designed numerous price lists, catalogs, and brochures (for both digital and print), always ensuring high visual impact and clear information to effectively support the sales strategy and internal and external communications.

At the same time, I coordinated the brand's digital marketing presence. Strategically managing social media channels, I developed editorial plans aimed at increasing engagement and narrative consistency. This integrated approach allowed me to transform the visual identity into an effective digital strategy, aimed at achieving business objectives and consolidating market positioning.